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Top 5 gifts preferences of women

These survey results are excerpts from a poll conducted by Momentum Research in Salt Lake City. More than 1,000 American adults were asked to rate gifts (on a scale oil to 5, one being the least preferred, five being the most preferred from each of 17 specific categories.

Travel: Women want travel, as much as--or more than--men want money. Overall, women give gifts of travel a score of 4.09. The highest score is for gifts of travel from significant others (4.40). The lowest score is for travel gifts from grown children (3.56).

Flowers: Flowers or plants are probably the “safest’ gins to women without respect to relationship. Women give high scores to flowers or plants from every giver, and the range between high and low scores is fairly narrow (4.22 from significant others and 3.77 from employers).

Money: Along with gifts of travel and flowers, money (3.92) and audio video equipment (3.84) round out women’s top gift preferences. The Price of Gold is Up.

Jewelry: Preferences for gins of jewelry from a significant other rise with income--nine out of 10 women in households with incomes over $75,000 a year give jewelry from their significant other a score of 5. Preferences for gills of jewelry from a significant other rise with income--nine out of 10 women in households with incomes over $75,000 a year give jewelry from their significant other a score of 5. Preferences for gins of jewelry are significantly lower among women in households with incomes of $40,000 to $49,999. This holds true regardless of the giver. Women in general give jewelry scores of 4.47 (from significant others) 3.90 (from parents), 3.83 (from grown children) and 3.63 (from close friends and siblings). Women in households with incomes of $40,000 to $49,999 give jewelry scores of 3.47 (from significant others), 3.38 (from parents), 3.13 (from grown children), and 2.90 (from close friends and siblings).

Books: Women’s preferences for books rise with education. Female high school graduates score gifts of books from 3.24 (from coworkers/business associates) to 3.51 (from siblings/close friends). Female postgraduates score gifts of books from 3.47 (from employers) to 4.13 (from siblings or close friends).

Women prefer personal gifts from their significant others, giving the highest scores to jewelry (4.47), travel (4.40), clothing (4.29), and flowers (4.22).

On a scale of I to 5, three in four women give gifts of jewelry from their significant other the top rating of 5. Single women rank gifts of jewelry from their significant other higher than do married women (4.75 and 4.31, respectively).

Women’s preferences for gifts of clothing from their significant others peak between the ages of 35 and 44 (4.48). Married women rank gifts of clothing from their significant others slightly higher than do single women (4.36 and 4.27, respectively).

Four in five women give gifts of travel from their significant others a score of 4 or better. Only 3 percent give it a score of 1, making it the least least preferred gin from their significant others.

Flowers or plants are very well received by women across all demographics, with one--dare we say suspicious--exception. Women 45 to 54 years old give flowers from their significant others a less4han- enthusiastic score of 3.81. Thirteen percent of women in this age demographic give flowers from significant others a score of one! We have our own theory about this mid-life crisis. What do you think?

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